In the world of eCommerce, product reviews are a powerful tool for building trust and driving sales. But just as, if not more important is knowing how to use product reviews to boost SEO. We’ve seen it be one of the most overlooked value prospects of collecting product reviews.
By optimizing your product pages for search engines and leveraging the content of your product reviews, you can improve your SEO and attract more organic traffic. Here are some tips for using product reviews to improve your SEO:
Include Product Review Schema Markup on Your Website
Schema markup is a type of code that helps search engines better understand the content of your website. By adding schema markup for product reviews, you can provide more detailed information about your products, such as the average rating and the number of reviews. This can help search engines better index your content, and potentially lead to higher search rankings.
For example, if you run an eCommerce website that sells running shoes, you can add product review schema markup to your product pages. This markup can include information such as the product name, price, average rating, and number of reviews.
Optimize Your Product Pages for Long-Tail Keywords
Long-tail keywords are specific phrases that people search for online. By optimizing your product pages for long-tail keywords, you can attract more targeted traffic to your website. When optimizing your product pages for long-tail keywords, make sure to use them in the product title, description, and any user-generated content, such as product reviews.
For example, if you sell organic dog food, you can optimize your product pages for long-tail keywords such as “grain-free organic dog food” or “organic wet dog food for senior dogs.” By including these long-tail keywords in your product page content and product reviews, you can help your pages rank higher in search results for these targeted searches.
Check out our guide helping you conquer Long-Tail Keyword SEO Strategies
Use Product Reviews to Generate Fresh, User-Generated Content
Search engines love fresh content, and product reviews are a great way to generate fresh, user-generated content on your product pages. By encouraging customers to leave product reviews, you can constantly update your product pages with new, relevant content that can help improve your search rankings.
For example, if you run an eCommerce website that sells furniture, you can encourage customers to leave product reviews on your product pages. These reviews can include information such as the quality of the furniture, the ease of assembly, and the overall design. By adding this fresh content to your product pages, you can help improve your search rankings for relevant searches.
Here’s an email you can send for requesting a product review with photos or video:
We hope you’re enjoying your new [Product] from [Your Company Name]! We wanted to reach out and ask if you would be willing to leave a review on this email form or our website.
Your feedback is incredibly valuable to us, and it can also help other customers make informed decisions about our products. And as a thank you for your review, we’d like to offer you the chance to be featured on our website!
Here are a few things you might consider including in your review:
- The quality of the furniture
- The ease of assembly
- The overall design and style
- A photo or video of your new purchase in your home
Thank you so much for your support, and please don’t hesitate to reach out if you have any questions or concerns.
Best, [Your Company Name]
Monitor and Respond to Product Reviews
Finally, it’s important to monitor and respond to product reviews. Not only does this help build trust with customers, but it can also provide valuable feedback that can help improve your products and services. When responding to product reviews, make sure to include relevant keywords and phrases that can help improve your search rankings.
For example, if you run an eCommerce website that sells skincare products, you can respond to a positive product review by thanking the customer and including keywords to boost SEO. See below:
“I’ve been using the Organic Rosehip Oil from [Your Business Name] for a few weeks now, and I’m absolutely in love! My skin feels softer and smoother, and I’ve noticed a visible improvement in the texture and tone of my complexion. I also love that it’s made with all-natural, organic ingredients, and it’s cruelty-free. Highly recommend!”
Product Review Response:
“Thank you so much for taking the time to leave a review of our Organic Rosehip Oil! We’re thrilled to hear that you’re loving the product and that it’s making a noticeable difference in your skin. We take great pride in using all-natural, organic ingredients in all of our products, and we’re glad to hear that it’s resonating with you. And thanks for pointing out that it’s cruelty-free – that’s very important to us! We appreciate your support and hope to continue providing you with high-quality, organic skincare products that meet your needs.”
Product reviews can be a powerful tool for improving your SEO and attracting more organic traffic to your website. By including product review schema markup, optimizing your product pages for long-tail keywords, generating fresh, user-generated content, and monitoring and responding to product reviews, you can help improve your search rankings and drive more sales.