When customers are searching for a special item, they can now find exactly what they’re after in the search results provided by the mighty power of ‘Goggle Shopping’. Not only do they receive pictures, costs and significant details relating to each product, but this data appears right at the top of their searches.
For ecommerce companies, Google Shopping provides an invaluable opportunity to increase their visibility. It is crucial that such businesses take advantage of the advantages it provides to put their products on display for the world’s most popular search engine. Being aware of how to incorporate Google Shopping into one’s strategy can be a powerful tool with potential long-term benefits.
Importance of Ranking Higher on Google Shopping
Research says that the three leading listings on Google Shopping attract the greatest amount of clicks. Consequently, it is essential to ensure your Google Shopping feed is optimized so you are ranked as high as possible. By improving your ranking, this can drive an increase in visitors to your eCommerce site and potentially more sales.
Tips for Ranking Higher Organically on Google Shopping
In this article, we’ll cover some of the most effective tips for organically ranking higher on Google Shopping. These tips include:
- Optimizing your product feed
- Using relevant keywords in your product titles and descriptions
- Collect and Display Product Reviews
Optimize Your Google Shopping Product Feed
An optimized product feed is the key to success in Google Shopping. This critical optimization will boost the visibility of products, increase their frequency and quality in search results. It is essential for organically ranking higher on Google Shopping as it serves as a foundation for presence.
Here are three tips on optimizing the Google Shopping Feed:
1. Use High-Quality Product Images
When potential shoppers search for items on Google Shopping, one of their first impressions will be based off of what they see in product images. Use clear, high-quality photos that accurately depict your products. Check out our guide on “How to Take Great Product Photos for Your eCommerce Store’. We recommend these strategies:
- Use Proper Lighting
- Choose the Right Background
- Show-off your Product at Different Angles
- Use Props to Show Scale and Context
- Take Actionable Photos to Highlight the Product in Use
2. Provide Accurate and Detailed Product Descriptions
Your product description should be accurate, informative, and optimized for search engines. A great example of a product description for Google Shopping is the way Air Plant Shop describes their Tillandsia Velutina Air Plants:
Velutina is as pretty as its name. With dark green leaves curving out of its base in wide arcs it makes great home decor in a shallow bowl or dish filled with stones. When they bloom their leaves blush in many shades of yellow and pink. You can find them in the forests of Mexico on your next vacation. We will ship blushing or blooming specimens when available but they are very limited. Half the fun is watching and waiting for your new friends to display their colors.
Product Highlights: Thick, velvety leaves Readily produces pups at this size Sometimes darker brown color at the base Width Height 2-3 Inches 2-3 Inches Free, Fast Shipping for all orders over $60 Orders under $60 ship for a flat rate of $7.95 Shipped via fast USPS Priority Mail Most orders arrive 2 to 5 days after you place the order All plants covered by Our 30 Day Guarantee Care cards are included.
3. Regularly Check your Google Shopping Product Feed
Additionally, your product feed should always be up-to-date and error-free. This means regularly checking your product feed for inaccuracies, updating product information and pricing, and fixing any errors or issues. Additionally, ensure that your product feed follows Google’s policies and guidelines to avoid any potential issues, for example:
- Review the bid strategy and adjust as needed
- Evaluate your targeting and campaign settings to reach a more relevant audience
- Re-review and optimize your product information to make it more appealing and accurate
- Improving your landing page experience to increase conversion rates
Use Relevant Keywords in Google Shopping
Including the correct keywords in your product feed is essential for appearing higher on Google Shopping. With the proper keywords, it becomes much simpler for customers to locate your items and boosts the probability of your products showing up in applicable search results. Not utilizing relevant keywords can make it difficult to get your products before the right people.
Consider these three tips for finding and implementing these keywords:
1. Conduct Keyword Research
When it comes to finding the most suitable keywords for your products, conducting keyword research is a great way to go. To help you with this process, here are some useful resources you can use:
- Google Keyword Planner
- Moz Keyword Explorer
- Keyword Tool
2. Incorporate Keywords into Your Product Titles and Descriptions
Once you’ve identified relevant keywords, incorporate them into your product titles and descriptions. For example, if you sell fitness equipment, you might use keywords like “dumbbells,” “treadmills,” and “yoga mats” in your product titles and descriptions.
3. Using Long-Tail Keywords to Target Specific Audiences
When it comes to improving SEO rankings, one of the most effective strategies is using targeted, specific phrases known as “long-tail keywords”. By incorporating these into your product feed, you can increase your chances of showing up in relevant searches and thereby reach more customers.
We’ve put together a guide on this subject which is well worth checking out.
Collect and Display Product Reviews
When it comes to Google Shopping, one of the most important elements are reviews. Building up a healthy supply of them gives you a great chance at getting your products noticed and converting into sales. Therefore, it is important to regularly request reviews. Fortunately, here are some helpful tips to get you in the game:
1. Use a Third-Party Review Software to Feed Your Product Reviews into Google Shopping
For a reliable approach to collecting reviews regularly, having third-party review software is invaluable. TrustSpot provides an automated solution for requesting reviews, plus feeding those review to Google Shopping once collected. Within your in-email form requests, you can collect specific product & customer attribute questions and user generated content with those reviews.
2. Automatically Request a Review from Customers After Order Fulfillment
As mentioned previously, automating review requests is critical for a growing eCommerce business. Not only that, but having a software with email follow up sequences will boost the average conversion rate of request vs. review collected. Knowing that having reviews on Google Shopping can make or break your strategy, investing in a platform that helps to automatically request reviews is the best thing to do for your business.
Additionally, TrustSpot has integrations with the major eCommerce platforms, including:
3. Display Product Reviews on Your Website
It is a no-brainer that in order to boost credibility, sales and reach of your products, reviews on Google Shopping should be leveraged. However, this should not be the only avenue where you display these reviews.
Display your product reviews on your website in an orderly and aesthetically pleasing way to compliment the reviews from Google Shopping. Why is is complimentary? When customers find your products on Google Shopping then go to the product page on your website, having those reviews on your website will boost your social proof even that much more.
Finally, you can improve your Google Shopping rankings and drive more traffic and sales to your ecommerce site. Remember, it’s essential to continually optimize your product feed, use relevant keywords, and focus on product reviews to improve your Google Shopping rankings over time.