You advertise 25% on website on a big yellow banner and it's not clickable. I had to hunt around to find out what you meant by subscribe and save. I found the subscribe and save link at the bottom of the page. The yellow banner should be clickable and explanation should happen in a popup window.
It took a while for my debit card to process. I didn't know if my card was being charged or not. Then this box popped up and it didn't say anything about whether or not my transaction was successful or not. The check out process could be made more friendly, especially to newbies.