Fantastic product. Being naturally dark haired my stylist has to go quite hard at it to get me blond, as much as I love being blond, I HATE having a head of straw, that keeps going orange. I kept on giving up and going back dark again, but not anymore. Now I've discovered Innoluxe, I have soft manageable blond hair, it stays blond and feels great! If I had one piece of criticism, it smells like old ladies perms!! Come on Innoluxe, give us a nice smelling product too!