I absolutely FRIED my hair by bleaching it myself during quarantine, I didn’t think there was any chance in it being saved!! But thanks to using INNOluxe Elixir V2 my hair feels soft fresh and back to life!! I have always went through phases of bleaching my hair at home throughout the years and have never found a hair care product that ACTUALLY WORKS to repair any damage until I found INNOluxe <3 I highly recommend this brand, I have just placed my order to re buy a new bottle as well as the platinum mask to try!! Also, this is one of the only salon quality brands I’ve found that make products available and most importantly AFFORDABLE to any kind of customer and not just professionals. And the website is super easy to navigate and I love how informative the product descriptions are and how the reviews are also featured under the product!! I LOVE THIS BRAND!!