Prices are on par with most other pet stores.
Selection of quality brands is probably the best part about this site.
Fast reliable delivery via TaQbin.
I might even say this is the only real e-commerce experience I've had in HK: order online, pay via credit card, get an email confirmation for the order, and an email notification for when the delivery is dispatched with an online tracking number. Every other service I've tried I had to place the order, wait for a phone call from the shop to confirm the order and agree on a delivery window, then sit around and wait for the delivery guy to call.