As an eCommerce business, your product photos can make all the difference when it comes to making sales. High-quality product photos can help to showcase the details of your products and ultimately increase conversion rates.
To help you take great product photos for your eCommerce store, we’ve put together a list of five top tips:
Use Proper Lighting
Proper lighting is key to capturing the details of your products and making them more appealing to potential customers. Bright, consistent lighting will help your products look their best. If natural lighting isn’t an option, you can use artificial lighting to create a consistent, well-lit image.
For example, a well-lit photo of a piece of jewelry can highlight its intricate details, making it more attractive to customers.
Choose the Right Background
Your product’s background can have a big impact on its perceived value. Keep the background clean and uncluttered, so that your product is the focus of the photo. You can use a solid-colored background, a gradient, or a white background with a slight shadow to add some depth.
For instance, a product photo of a t-shirt on a white background can highlight the design and fit of the shirt, making it more appealing to potential customers.
Showcase Different Angles
Provide multiple photos of each product from different angles to give customers a better sense of what the product looks like in person. This will build trust and make customers feel more confident about making a purchase. You can take photos from the front, back, side, top, and bottom to provide a complete view of the product.
For example, a product photo of a pair of shoes from the side, front, and back can help customers get a better sense of the shoe’s shape and design, which can be a deciding factor in whether or not they make a purchase.
Use Props to Show Scale and Context
Including props in your product photos can help give customers a better sense of the product’s scale and how it might be used in real life. This can be particularly helpful for products like furniture or home decor that may be difficult to visualize in a real-world setting.
For example, a product photo of a camera lens with a hand holding it can help customers understand the size of the lens and how it might be used by a photographer.
Capture the Product in Use
Showing the product in real-life situations can help customers imagine themselves using the product. Consider using models or creating a lifestyle setting to help showcase your products in use.
For example, a product photo of a backpack being worn by a hiker can help customers imagine themselves using the backpack on their own outdoor adventures.
BONUS TIP!
In addition, keep your product photos consistent across your eCommerce store. Make sure all photos are the same size and use a similar style and background to create a cohesive look.
If you’re looking to learn more about product photography, there are plenty of online resources available. Sites like PetaPixel, Digital Photography School, and DIY Photography offer tutorials, tips, and inspiration for product photography.
By putting in the effort to create high-quality product photos, you can help to build trust with customers and increase sales. Let us know what we missed and strategies you’re using!
