If you work for, or own an eCommerce business, you’re either swimming in a plethora of product reviews and UGC or you’re still trying to figure out how to collect more. It’s a grind out there, we know. No matter how many reviews you currently have, highlight those that you have is just as important as collecting more.
One of the most effective ways to do this is by sharing product reviews and user-generated content (UGC) on social media. By doing so, you can build trust and credibility with your audience and encourage potential customers to make a purchase.
In this article, we’ll explore some of the best practices for sharing reviews and UGC on three popular social media platforms: Facebook, Tiktok, and Pinterest.
Facebook is an excellent platform for sharing customer reviews and testimonials! Here are some tips for repurposing product reviews & UGC on Facebook:
1. Share product reviews as posts on Facebook:
One of the simplest ways to repurpose reviews is by sharing them as Facebook posts. Be sure to tag the customers who wrote the reviews in your posts, as this not only gives them a shoutout but also promotes your products.
2. Encourage Customers to Share Reviews on your Page:
Encourage customers to leave reviews on your Facebook page within the reviews tab.This will make it easy for potential customers to find and read your reviews, which can help increase the visibility of your reviews and build trust with your audience.
3. Use Facebook Live to Feature Products and their Reviews:
Consider doing a Facebook Live video where you showcase your products and read out customer reviews. This will give your audience a firsthand look at your products, but also showoff what real customers are saying. Credibility goes a long way, especially in a video format.
Tiktok is a rapidly growing social media platform that is popular among younger audiences. First off, if you’re not on Tiktok we highly recommend starting a page. It can be intimidating to begin a whole other social media page, but it will pay off in the long run, or short run if you execute well. Here are some tips for leveraging Tiktok to showcase your product reviews and UGC:
1. Use Quick, Short Clips to Highlight Product Features and What Customers are Saying
Tiktok is a platform that favors short, snappy videos. It’s a huge opportunity for eCommerce businesses with multiple types of products with functionality that can be fun to show off. Use this to your advantage by creating short clips that showcase your products and highlight some of the key features.
Actionable content always works best when it’s in the perspective of an actual customer. If you can get a customer to show off the features that’d be a big win!
2. Feature Customers in your Videos
Building off the last point, consider reaching out to customers who have left positive reviews and asking if they would be willing to share a video of them using your product. This will inevitably help build a sense of community around your brand and increase engagement on your Tiktok channel.
Also, keep in mind the type of customer you’re asking for a video. Be savvy and feature a customer that fits your ICP; TikTok is mainly comprised of Gen. Z viewers by the way, so keep that in mind.
3. Use Trending Hashtags to Boost your Visibility:
Tiktok is all about following the latest trends and using popular hashtags. Researching trends that resonate with your primary customers will help guide you on using the all powerful hashtag. Incorporate trending hashtags into your posts to increase visibility and reach a wider audience.
No matter how big your followers are, videos on Tiktok can go viral much easier than any other social media platform.
Pinterest is a visual platform that is perfect for showcasing your products and repurposing user-generated content. People use Pinterest for a variety of reasons, however primarily they look for guides, tips, planning ideas for different topics.
If you have a product that has obvious visual utility and/or is multi faceted with its value points, Pinterest can be a huge win for your business. Here are some tips for leveraging Pinterest to showcase your product reviews and UGC:
1. Create Boards Dedicated to Customer Reviews
Consider creating Pinterest boards that are dedicated to showcasing customer reviews and testimonials. You can even cross promote this board to customers on other social media channels to get more traction. Making it clear you want reviews is a tried and true strategy for boosting credibility for your brand. Follow this guide for the best way to do this.
2. Use High-Quality Visuals to Showcase your Products
Pinterest is all about visual content. High quality content is also more likely to generate engagement, such as likes, repins, and comments, which can help increase the visibility of your pins and your overall presence on the platform. Also, Pinterest dubs as a search engine and is a powerful resource to boost SEO; pins with high-quality images and descriptions are more likely to show up in search results and attract clicks from users.
Sharing product reviews and UGC on social media is a must for all eCommerce businesses that want to grow. The understatement of the year is that social media is a highly effective way to showcase your product reviews & UGC to build trust with your audience.
Follow these best practices for Facebook, Tiktok, and Pinterest and reap the rewards of creating a strong presence on social media. Then, notice the exponential increase of sales in the long run. Don’t miss out on the opportunity to share your customers’ positive experiences with your products and most importantly, to ask them for their feedback.