What is User-Generated Content, and Why Is It Important?

User-generated content, or UGC, is any form of content created by users of a platform or service instead of the company itself. UGC can take many forms, including text, images, videos, and even audio. UGC has become increasingly popular in recent years as social media platforms have grown in popularity.

User-generated content is dirt. The muck. The stuff that makes it real. User-Generated content has become a “must-have” marketing vehicle.

Why is user-generated content so important?

Two reasons:

  1. Low costs of production:
    As the name suggests, you don’t need to invest heavily in the production of user-generated content. If you have a video/photo editor and enough content that you own, you’re good to go. TrustSpot helps by providing a platform and mechanisms to gather that user content. Content that you own and can use however you want.
  1. Cheaper than professionally produced content:
    If you are a small business, it’s crucial to prioritize your budget and choose your media marketing wisely.

User-generated Content (especially video) is now more popular than the professionally generated content that has always dominated the media. Therefore marketers have to work harder to make sure their campaigns look good and keep customers engaged.

User-generated content is dirt. The muck. The stuff that makes it real. User-Generated content has become a “must-have” marketing vehicle. It’s real-life stories of real people…breaking news, raw and irreverent. With UGC, you can leverage the genuine and authentic content that your customers and prospects expect.

Call us today for a demo to learn more about how TrustSpot can help your company collect user content and how they can leverage it in all your marketing and communication platforms.