Valentine’s Day marketing presents a unique opportunity for brands to bond with customers. Businesses have to figure out not only how to advertise their products or services but also learn how to show their viewers some love.
As you know, some of the best-selling Valentine’s Day gifts are chocolates, jewelry, and cards. But there’s plenty more out there to offer consumers for this special day.
Social media and online marketing provide ideal venues for advertising these treats with creative campaigns.Below, we cover some of the most charming Valentine’s Day marketing strategies numerous popular brands have done. Take some notes, and then apply them to your business!
1. Offer a Lovely Sale
It’s one of the most tried-and-true tactics. Post a link or coupon on social media to drive user engagement before Valentine’s Day.
One survey showed that you could expect Americans to spend an average of $162 on Valentine’s Day gifts. So buyers will appreciate your effort to help them get more for their money with your offer.
But don’t just throw out some text announcing your sale. Add in something that will catch the consumer’s eye—and make your brand stand out.
Nomatic did it well by mixing their sale with a sweet Valentine’s Day photo of a couple surrounded by their luggage. The image demonstrates that luggage from Nomatic is more than just a gift. It’s a tool for the couple to enjoy something together. In this case, that tool will help them embark on a new adventure.
2. Bond With Viewers Through Live Events
Live events are a great, personal form of Valentine’s Day marketing. A group Zoom call is an opportunity for a brand audience to bond together. Talk about spreading some love!
Live events work especially well for crafting or cooking companies because they can include tutorials. And if a company uses Instagram’s streaming tools, viewers can make live comments from their phones.
The Yenner’s Way video may not be live anymore, but by saving and posting the live event once it was done, the company is ensuring long-term engagement.
3. Post Sweet Customer Photos
Customers trust other customers’ personal experiences. Many businesses know the benefits of publishing happy reviews online. So, to turn it up a notch, repost your customers’ happiest photos with your product as part of your Valentine’s Day marketing strategy.
Polls, sweepstakes, and hashtags are all ways to encourage people to share these images. But some satisfied customers will enjoy sharing photos just because they want to.
For instance, Hamuq sells mattresses and sends them to influencers to review. Then, they repost their cozy images, like in this example.
Challenge customers to make a Happy Valentine’s Day photo with your product for social media. It’s engaging for them and makes your brand trustworthy to other viewers.
4. Tap Into the Right Hashtags
Usually, #ValentinesDay is the highest trending hashtag on February 14th, but keep an eye out for new keywords that develop every year.
Twitter posted a list of Valentine’s Day hashtags that show a few unique trends. For example, #bemine, #thatslove, and #candyheartrejects all made the list.
Don’t be afraid to create new hashtags that haven’t shown up before. You might just find yourself on the trending list.
Rockflowerpaper capitalized on tons of different hashtags for Valentine’s Day marketing. It includes both #ValentinesDay and #ValentinesDayWhattoWear. Treat it as a way to reach out to different personalities for the holiday and their unique needs.
5. Make People Smile with a Cute Contest
You can create a cute challenge and offer an attractive reward. Customers always love a chance to win free items. But don’t underestimate how much it can generate genuine dialogue and engagement.
Kigurumi Shop did a contest to win a collection of cute animal plushies. Even though it’s not for Valentine’s Day here, this strategy will work for the holiday because it’s something both a partner or child could hug. Ultimately, it still gets across the message of spreading the love.
This tip also can connect to the earlier customer photos tip. After someone wins the reward, it’s invite them to post about what they got. Essentially, it’s Valentine’s Day marketing that’s fun for everyone.
6. Market Your Popular Products That Happen To Be Red, Pink, and White.
Take what you know has worked for your brand—your most popular products—and focus on the Valentine’s Day version of them.
House of Knives made an endearing ensemble of its red oven mitts, which are always in demand for couples that love to cook. Here, they are reminding viewers of products they would enjoy but may not have considered as a Valentine’s Day gift.
In this case, it’s also an opportunity to appeal to Valentine’s Day buyers by marketing the product “for 2.” Viewers can get two oven mitts for less—one for them and one for their partner. Now there’s the romance!
7. Let Last-Minute Shoppers Know It’s Not Too Late
Brands might be surprised to learn how many people shop for Valentine’s Day at the last minute—and beyond.
For example, a 2014 study by Think with Google UK showed that annually, searches for “last-minute valentine’s gift” grew by 41%. As of 2016, about 30-40% of Valentine’s gift searches happened just days before February 14th.
Let these shoppers know someone has their back with post Valentine’s Day opportunities.
Teddy Blake New York encouraged its customers by letting them know February 15th isn’t too late. Their post pairs with a photo of their product and raining hearts, making it perfect for carrying on the feeling.
8. Tap into Niches Like “Galentine’s Day”
Marketing trends show that spouses aren’t the only target market on Valentine’s Day. People buy gifts for their family, friends, and even their pets. On top of that, some people decide it’s the perfect time to splurge on themselves.
Engage these niche Valentines with posts about things such as friendship or “Galentine’s Day.” It doesn’t need to be anything complicated or interactive. A simple post acknowledging them can make viewers feel like someone appreciates them.
Liverpool Jeans encouraged viewers that love is all they need. The post description suggests friends throw a dinner party together.
To take this idea a step further, encourage people to tag their friends in the comments to spread the love.
9. Make Posts for Users to Bookmark
This strategy is a form of the live stream idea. Both ideas encourage users to get involved and try something new, whether it’s a recipe or a tutorial for a handmade gift. But when everyone is in a rush for Valentine’s Day shopping, a bookmarkable post can be handy since it can be accessed later when the viewer has more time.
Tasteaholics posted a Valentine’s Day recipe with Instagram-worthy pictures to boot. Notice how the description also includes links to a foodie influencer, as well as to certain ingredients.
As a bonus, ask customers to share how their experience went . Their responses can give you a metric to cater your next posts to.
10. Help Customers Plan with Resourceful Tools
You may recognize the romantic “Every Kiss Begins with Kay” commercials. Sure, it’s an enormous task to make a broadcast commercial, but the storytelling part of advertising is huge when it comes to Valentine’s Day marketing.
Baby Tuto gives an example of how to combine images and text for smart content. In this post, they show two moms-to-be packing for the hospital. Alongside the photos is text with ideas for followers to pack.
Consider using this same format with Valentine’s Day-themed checklists for people to share. Dinner reservations booked? Gifts bought? Wrapping paper purchased? Flowers ordered? Cards sent?
These relatable tools make your post more than a marketing strategy—it becomes an essential resource.
11. Make Posts Memorable With Unique Aesthetics
A study from 2018 showed how consumers responded differently to a brand’s photo styles. “Snapshot” photos made people react more favorably than studio-quality images. By “snapshot,” the studio meant photos that looked like casual users took them.
So brands have learned that a personal brand aesthetic can do them wonders.
Body Blendz did it well on this refrigerator post. In this post, they advertised their beauty fridge and sticker bundle with a consistent, cute aesthetic. And the photograph puts it on an average bathroom counter surrounded by other products.
While the picture is eye-catching, it’s also relatable because the user can imagine their bathroom looking like this.
12. Be Cheeky and Have Fun for an Upbeat Valentine’s Day
A brand’s identity could be completely unrelated to Valentine’s Day, yet they can still benefit from humoring the holiday.
Using humor in a campaign actually makes brands feel more trustworthy and relatable. Find fun ways to weave it into the day of love.
Go Good had a protein powder with bright red packaging. Since Cupid is red, too, the brand made an eye-catching illustration with their protein powder as Cupid.
They paired it with light-hearted text about falling in love with the protein powder. And while protein powder may not be at the top of the list for Valentine’s Day gift giving, it just might be that extra something that a viewer buys for themselves after seeing this clever post.
The marketing trends for Valentine’s Day are never precisely the same. As digital marketing and advertising continue to grow and evolve, social media is more important than ever to tap into the Valentine’s Day market.
There are plenty more methods to boost your Valentine’s Day marketing. For example, multichannel marketing can reach out to users who want to join a contest but only use email. Also, brands can adapt your brand’s listings to fit key searches by location.
These resources provide a general guide on how to make the most of Valentine’s Day. However, a curated plan will always be best for your brand.
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