The Voice of Customer Marketing Blog

Word-of-Mouth Marketing: Why It’s Vital to Your Business

Think about how many times you have purchased a certain product or service based on a friend’s recommendation—probably more times than you even realize. After all, what better way to know if something is worth buying than from a trusted source who has already had experience with the product? That’s word-of-mouth marketing—and it’s vital to […]

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Why Negative Reviews Can Be Helpful and How TrustSpot Can Help

Overview You’ve built your business to provide superior products and service, so much so that you actively collect reviews. As hard as you try, a negative review is practically inevitable. But as much as it may negatively affect your presence, it can provide a unique opportunity for you to positively improve your business.. Respond quickly […]

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Trends in Ecommerce

About 25% of the global population shops online. That means there are billions of people looking for the best online deals and products. In terms of growth patterns, it seems that this trend toward virtual commerce is likely to continue, especially in the wake of the COVID-19 pandemic. For those in the e-commerce industry, this […]

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How to Create a Successful Reviews Program for Your Business

One of the most compelling ways to promote the quality and effectiveness of your products and services is to let a satisfied customer speak on your behalf. Apart from the fact that positive reviews make a good impression, research says that 91% of people scan for product reviews before buying something for the first time. […]

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How to Respond to Negative Customer Reviews

One of the scariest things that a business owner can probably experience is seeing negative reviews about your products and services. Regardless of your company’s efforts in maintaining the quality of your work, the fact that you can never please everybody still remains. While no company wants to receive negative reviews, the truth of the […]

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What You Need to Know About Running a Contest Promotion

Have you tried almost every strategy or method to market your business with minimal results? Now may be the time to consider running a contest promotion. Contests can be a great way to attract new customers, build interest in your product or service, and engage with your audience. But it’s important to make sure you […]

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The Importance of Conversational Commerce

As technological advances continue to provide more convenient ways to shop, it’s no surprise that conversational commerce has taken the spotlight.  Businesses that aren’t familiar with this method of attracting and retaining customers will soon need to learn how to provide a more customized buyer experience.  Here we give you the rundown on why conversational […]

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The Most Creative Black Friday Campaigns [Free Download]

Black Friday is highly competitive. Your competitors are working hard to capture the same attention you are attempting to capture. This is an opportunity to stand out and approach Black Friday differently. We discuss the best and most creative Black Friday campaigns below. Black Friday Campaign Ideas Increase your Black Friday sales and stand out […]

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How Should You Ask for a Review?

When you run a business, asking your customer base to leave a review can feel awkward and uncomfortable. You don’t want to seem like you’re asking them to become your newest poster child, and you don’t want to seem callous if you address someone who’s had a bad experience with you.  Fortunately, there are several […]

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Review Request via SMS: The Ultimate Guide

Why SMS Reviews How often do you check your text messages each day? If you’re like most people, it’s many times. This is why you should add SMS review requests to your review playbook. According to Twilio1, a cloud communications platform, 96% of SMS messages are read within 3 minutes of receipt. And 90% are […]

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Successfully Implement Reviews to Drive Sales

There are many reasons to implement a review system in your business. Reviews are great tools for collecting product feedback for future improvements. In the article below, we’re going to strictly talk about using reviews to increase sales. First, Get the Review Before reviews can be used to generate sales, you need to capture reviews […]

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Evidence That Customer Reviews Increase Sales

As a business, you want to be part of the conversation with your audience. It’s the best way to enhance your message and ultimately increase sales. But many people don’t realize that a vital part of that conversation involves reviews from your customers—also known as social proof. You are essentially expanding your brand’s reach by […]

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Should You Remove Bad Reviews?

How To Handle Negative Reviews No one wants—or expects— a negative review, but it’s inevitable that your business or product will eventually receive one. There’s simply no way to completely satisfy every single customer. But what do you do about it? Should you remove a bad review? Respond to it? Ignore it? The most important […]

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12 Engaging Valentine’s Day Marketing Strategies

Valentine’s Day marketing presents a unique opportunity for brands to bond with customers. Businesses have to figure out not only how to advertise their products or services but also learn how to show their viewers some love.  As you know, some of the best-selling Valentine’s Day gifts are chocolates, jewelry, and cards. But there’s plenty […]

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Online Merchandising

When you walk into a store, colorful mannequins and well-decorated displays catch your eyes and entice you to buy a product. Well-folded items and neat shelves provide a professional look that instills trust. The experience of shopping in a store is like no other. But with the increase in online shopping, companies are racing to […]

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Should You Use Coupons in Subject Lines?

It seems like a no-brainer. Put a coupon in your email subject line and people are bound to open it. Or entice customers to submit a review of your product by offering a coupon. Well, it’s not quite as simple as that. There is a right way and a wrong way of going about it.  […]

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Visual Commerce and UGC Marketing

Visual commerce and user-generated content (UGC) are valuable tools for any business wanting to stand out in today’s competitive market. We all have the internet to thank for the meteoric rise in prominence of these concepts among vendors and advertisers worldwide. That’s why it’s vital to learn as much as you can about these brave […]

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Net Promoter Score for eCommerce

Net Promoter Scores are used by the largest and fastest growing companies. But are they useful for all businesses? And are Net Promoter Scores useful for eCommerce businesses?  The short answer is yes they are useful for most businesses and especially for eCommerce businesses.  Keep reading to learn why.  What is Net Promoter Score? Net […]

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Best Review Request Email + Template

Product reviews increase sales. This is well known and proven. Reviews educate the customer, reduce fear they are being lied to, and build trust.  But capturing reviews is not always easy. Customers are busy. They have jobs, families, and many responsibilities. And they’ve bought from more stores than just you.  This is why a well-crafted […]

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The Acquisition Channels You Must Participate In

It should come as no surprise that customers are what keep your business alive. In addition to the work it takes to hold onto existing customers and maintain those relationships, a successful business also needs a strategy for acquiring new customers. Many businesses don’t consciously create such a strategy—they often just continue to behave in […]

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What Is Customer Retention? Why Is It Important for Your Business

The most profitable customers you have in your business do not just purchase a single product, nor do they utilize your service only once. With excellent customer service, such patrons return to you after some time to buy more. As you can see, when it comes to business, customer retention enhances the customers’ lifetime value, […]

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