The Voice of Customer Marketing Blog

How to Take Great Product Photos for eCommerce

A picture is worth a thousand words — and dollars. In eCommerce, a picture is your most powerful weapon. Pictures are the windows to your store, the most effective way to visualize the products to your visitors. No matter how well-written your copy is, visitors will judge your brand and products based on visual elements. […]

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12 Various Types of Emails to Drive Purchases and Increase Loyalty

Out of all marketing techniques, email has the best ROI. In fact, email marketing has an incredible 4,000% ROI — for every dollar you spend, you get $40 in return. The problem is, not everyone knows about email marketing, let alone the different types of email and how to use them. That’s why in this […]

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Elevate Social Proof with Customer Images in Google Shopping

Google, in an October 2019 announcement, introduced user-generated images in product reviews on Google Shopping: “To help shoppers feel more confident in their purchases, we’re introducing user-generated images in product reviews on Google Shopping. You can now include review images in your product review feeds, allowing customers to visually connect with what you sell through […]

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5 Ways to Increase Site and Cart Conversion Rate of Your Business

Overview Managing an eCommerce site can be daunting, especially with the amount of projects that have the potential to increase site ROI. This is why I wanted to zero in and introduce 5 great ways to increase site and shopping cart conversion rate for your business.. Prior to co-founding TrustSpot, I spent a little over […]

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3 Types of Questions for Your Customers When Asking for a Review

With different companies and brands bombarding the public with marketing slogans and advertisements, it makes sense that 90% of consumers read reviews from their peers before making a purchase decision. Because of that, it’s a no-brainer that you should ask for customer reviews and use them for marketing. From the perspective of prospects, what others […]

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Reviews Could Be the Missing Link to Your Growth (And Four Bonus)

Overview If you aren’t actively collecting reviews for your business, you are doing yourself a disservice. It’s one of the most high impact marketing tools at your disposal and it’s super easy and incredibly cheap to do. Why aren’t more people doing it? Simply put, they aren’t aware of the glowing benefits. The blog buzz […]

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The Power of Customer Photos

The power of reviews is undeniable in its ability to increase the trustworthiness of your business. However, did you know there was another way to increase the conversion rate on your site by displaying customer photos? When a customer clicks on one of your products or services on your site, you have the ability to […]

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How to Drive Conversions by Displaying User Generated Content

Visual marketing isn’t a trend anymore. It’s an effective internet marketing e-commerce businesses should adapt. Testimonials and written reviews alone can go a long way. Sales pages are packed with words meant to persuade prospective buyers. But like everything else, internet marketing is changing. Words alone aren’t as effective as they used to be — […]

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7 Basic Reasons Why Collecting Customer Reviews Is Important

Customer reviews are becoming increasingly important — even the negative ones. With platforms like Yelp, Google Reviews, Facebook, and others, it’s never been easier for consumers to leave a review about a product and/or business. If you’re already collecting customer reviews for your business or if you’re still thinking about it, it’s a good idea […]

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9 Proven Methods to Increase the Social Proof of Your Business

Social proof puts the mind of prospective customers at ease. The advancing technology allows consumers to see and know more about a brand even before they made actual contact with a brand’s product or salesperson. That’s why social proof is important. According to a survey by Bizrate Insights, 92% of online customers consider product reviews […]

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9 Effective Ways to Increase Your Customer Reviews

Using customer reviews is one of the most high-impact marketing tools you can use. If you’re not collecting (or receiving) any, then customer reviews may be the missing link to your business’ growth. So why is it that some businesses aren’t fully using customer reviews? Why don’t some businesses take an active part in collecting […]

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What Is Marketing Automation? How Does It Fit with Your Business?

Marketing automation enables possibilities. It generates leads and creates conversions and sales, all with minimal work. Brands that utilize automation have perceived growth in leads and sales, causing 14% of sales productivity and 12% of alleviation in marketing overheads. (Adobe) For marketing experts, automation is something that provides a chance for coherence, cost-effectiveness, and a […]

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What Is Reputation Management? How Do You Manage It Successfully?

The internet’s potential in aiding businesses was not as perceptible as it is today. A few years ago, firms weren’t captivating customers — they were transacting with an uncooperative audience. Nowadays, circumstances have drastically changed. Websites don’t just feature a mere preview of the brand’s products and services. User-generated content is observably encouraged. Regardless of […]

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How to Use Personalized Text Messages in Your Business

The attention of your customers is valuable. In a technology-driven world, you need to position your brand in the eyes of the customer. This task is challenging because of the numerous competing interests in smartphones. One of the most effective ways to stay at the forefront of your customer’s minds is through personalized text messages. […]

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What Are Consumer Insights Exactly? Why Are They Vital for Brands?

Knowing your customers’ needs and preferences are vital to ensure your business’s profitability. Learning about them enables you to acquire the knowledge that you need to help your brand create a unique and significant experience for them. When a piece of information about your customers is thoroughly examined, it can be utilized to change their […]

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Sell on Pinterest: The Ultimate How-To Guide

Pinterest is an underestimated market for selling items online. What started out as a website to find mood boards, motivational quotes, and aesthetically pleasing images wound up being a prodigious tool for making money online. However, selling on Pinterest might not be as straightforward as it seems. Here’s an in-depth guide on how to get […]

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Word-of-Mouth Marketing: Why It’s Vital to Your Business

Think about how many times you have purchased a certain product or service based on a friend’s recommendation—probably more times than you even realize. After all, what better way to know if something is worth buying than from a trusted source who has already had experience with the product? That’s word-of-mouth marketing—and it’s vital to […]

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Why Negative Reviews Can Be Helpful and How TrustSpot Can Help

Overview You’ve built your business to provide superior products and service, so much so that you actively collect reviews. As hard as you try, a negative review is practically inevitable. But as much as it may negatively affect your presence, it can provide a unique opportunity for you to positively improve your business.. Respond quickly […]

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Trends in Ecommerce

About 25% of the global population shops online. That means there are billions of people looking for the best online deals and products. In terms of growth patterns, it seems that this trend toward virtual commerce is likely to continue, especially in the wake of the COVID-19 pandemic. For those in the e-commerce industry, this […]

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How to Create a Successful Reviews Program for Your Business

One of the most compelling ways to promote the quality and effectivity of your products and services is to let a satisfied customer speak on your behalf. Apart from the fact that positive reviews make a good impression, research says that 91% of people scan for product reviews before buying something for the very first […]

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How to Respond to Negative Customer Reviews

One of the scariest things that a business owner can probably experience is seeing negative reviews about your products and services. Regardless of your company’s efforts in maintaining the quality of your work, the fact that you can never please everybody still remains. While no company wants to receive negative reviews, the truth of the […]

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What You Need to Know About Running a Contest Promotion

Have you tried almost every strategy or method to market your business with minimal results? Now may be the time to consider running a contest promotion. Contests can be a great way to attract new customers, build interest in your product or service, and engage with your audience. But it’s important to make sure you […]

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