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Google raises Google Seller Ratings threshold from 30 to 150 reviews

Ryan Haidinger on August 31, 2016


Google has notified and confirmed today that the Google Seller Ratings program is getting a change, one in which negatively affects small businesses and independent retailers..

Google has made the decision to raise the minimum required number of reviews from 30 to 150 for the previous 12 months. This means that if you currently own a small business or online retailer and have less than 150 reviews in a 12 month period, you will no longer be able to show star ratings in your adword campaigns.

I am saddened by the news today, since in my mind this forces out a lot of independent / small businesses from displaying reviews in their adword campaigns, which have no doubt been contributing to their sales. At TrustSpot, we champion small businesses, and do our best to build out features and services to help them grow. We know the importance of the small business ecosystem, since it drives local economies and is one of the largest sectors for new job creation.

Gold Stars in Organic Results

The good news is that gold stars in organic results can still be achieved and we do our best at TrustSpot to help businesses get their stars.

TrustSpot can help businesses display gold stars in organic search results in a few places:

  • Website: Certain Trust Elements that we offer have Rich Snippets embedded into them. This means that any page you have one of these trust elements on, will display with gold stars in Google organic search results.
  • Product Pages: If you're collecting product reviews through TrustSpot, we can help you gain gold stars on your product URLs as well. This is automatically done once you install TrustSpot to your store.
  • Profile Page: When you sign up for TrustSpot, you receive a dedicated reviews profile page for your business. This page will also show with gold stars in Google organic search results.
Ryan Haidinger
Ryan Haidinger

Ryan is the co-founder & CEO of TrustSpot. When he’s not thinking of new features or testing marketing campaigns, you can find Ryan at the beach surfing.

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