The short answer is yes, it does. Social proof increases sales by proving to your customers you have a great product or service that others also find valuable. Buyers want to feel like they’re part of a group; it makes the purchase decision easier and more enjoyable.
Social Proof can help convince potential customers that they are making the right decision to purchase from you instead of a competitor. For example, some companies use social proof to show the number of satisfied customers they have by displaying review count and ratings. Others might use customer testimonials to capture how much their customers like the product.
At TrustSpot, we make review collection a breeze with the ability to run parallel review campaigns. This means, you can collect more review content specific to your company and individual products at the same time. You can even ask custom questions related to size, fit, durability, and more in order to capture the true experience and usage around a product.
When prospects feel safe and secure, they’re willing to purchase without a second thought. This is due to the established trust and belief that you’re a credible seller and your product has value. As a result, they’re more likely to complete the purchase compared to the average customer without social proof to reference.
Statistics show that 88% of buyers say they are more likely to buy an item when a seller includes trust signals or testimonials in their online store.
Testimonials serve as an important piece in user-generated content. User-generated content – or UGC for short – is any content created by people, rather than the brands themselves. You can think of testimonials as a text or video form of UGC that is from an actual user of that company or product. UGC can be repurposed for content in email campaigns or leveraged as social proof on your website and across your social media platforms.
In a way, Social Proof is a shortcut to copywriting. Happy customers that promote your products can also be viewed as brand ambassadors, and the content they write can be leveraged as so. Social Proof provides an effective way to showcase your products and highlight the positive experiences you bring to customers. Don’t forget, it’s important to carefully monitor your customer reviews and proactively respond to them to create a more engaged community. You can even combat the passive promoters by providing great customer service, and offering a solution to improve their overall experience.
The advantage of using Social Proof is that it costs you next to nothing. With TrustSpot, our Dedicated Reviews Page can help get Social Proof onto your website easily. Users can access a dedicated reviews tab or view testimonials through the 17 display options we provide.
There is no doubt that Social Proof is a more influential factor in sales and marketing compared to more traditional avenues. If you want to increase conversions and sales, you should leverage existing customers to promote your brand and product.