The Voice of Customer Marketing Blog

Capture Experiences through Quality Feedback & Photos

Read how Knight-Eady continuously improves their Birmingham Corporate Challenge! The Opportunity: Knight-Eady, the company behind the Birmingham Corporate Challenge, was interested in a new solution to collect feedback and user-generated content at their 2022 event. The KE team relies heavily on feedback to continuously improve their event experience. With hundreds of participants and Birmingham’s most […]

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TrustSpot’s Top 5 Recommendations – BBQ Edition!

Join us as we indulge in some of Birmingham’s best barbeque! Introducing TrustSpot’s 5-star BBQ restaurants in Birmingham. Our team considers this restaurant list a must-try if you’re in the area. Whether you are passing through town or a local, we strongly urge you to make a stop. Your stomach will thank you!

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What is User-Generated Content, and Why Is It Important?

User-generated content, or UGC, is any form of content created by users of a platform or service instead of the company itself. UGC can take many forms, including text, images, videos, and even audio. UGC has become increasingly popular in recent years as social media platforms have grown in popularity. Why is user-generated content so […]

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Community Q&A – The Ultimate Guide

One of TrustSpot’s goals is to help its customers create long-lasting, trusting relationships. Every time a satisfied customer posts a purchase review, they display their love and trust in the product for the world to see.  Pictures and videos of them using the product create a sense of belief in its effectiveness to potential customers.   […]

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5 Strategies To Improve Your Review Conversions

If you believe you should be capturing more reviews than you are, this article is for you. In this new guide, you’ll learn strategies to experiment with to increase your review request conversion rate. Let’s dive right in: Are you capturing the most reviews possible? What is your review conversion rate? If you’re not already […]

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Best Shopify Stores

Are you trying to run a business online? Do you need a platform that can transform your operations with easy selling, payment, and shipping processes? In today’s online market, it can feel overwhelming to learn these processes when all you want to do is sell.  Shopify is a helpful eCommerce platform that consolidates all the […]

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What Is the Consumer Decision-Making Process?

Consumers make complicated decisions daily, sometimes without even realizing it. The decision-making process begins with identifying the need for a specific product and extends to its purchase. Simply put, the consumer decision-making process is the process that consumers go through before purchasing a product and after making a purchase. Marketers use this process to track […]

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Shopping Bots: The 25 Best Shopping Bots To Add To Your Store

Bots do what humans cannot — tirelessly search the internet for the best deals and products, helping you save time and money. But with so many shopping bots hitting the web, it’s hard to know which ones will serve you best. Here at TrustSpot, we’ve compiled a list of the 25 best shopping bots to […]

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Sell On Instagram: The Ultimate Guide

Instagram is a force of nature right now, filling in gaps left by Facebook and providing an accessible platform for those who don’t quite get TikTok yet. At over one billion users, Instagram can not be ignored. But how do you actually sell something on Instagram? Here, we go through the steps for products and […]

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What Does “No Purchase Necessary” Really Mean?

“No purchase necessary to enter or win.” It’s a phrase we’re all familiar with as we’ve seen it accompany sweepstakes promotions on television, radio, and the internet. Businesses make it clear that you don’t have to buy anything to enter their sweepstakes and win anything, including the grand prize. So why do companies use sweepstakes […]

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20 Customer Retention Strategies To Implement Today

Businesses know that retaining customers pays dividends. A one-time customer is nice, but a repeat customer provides an even greater return on investment. Most companies offer services and goods with repeat business in mind. However, many companies lack a strategy for retaining customers. Customers won’t necessarily return to a business just because it has designed […]

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Use Giveaways to Grow Your eCommerce Business

Looking for ways to grow your business and email list? A giveaway is right up your alley. Giveaways are great for growing eCommerce businesses because: They’re inexpensive to run They’re easy to set up Customers love them We share everything you need to know about how to run a successful giveaway for your business with […]

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The Ultimate Guide to Google Shopping – Sell on Google Marketplace

Do you want to get your products seen by more potential buyers? That question is entirely rhetorical, of course, because if you’re running your business correctly, you know that advertising is an essential part of your success. The primary issue here is which advertisers to use to get your business in front of the most […]

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Video Reviews: Why You Need To Be Collecting Them

No matter what consumers are shopping for, they have a lot to consider before making a purchase. From researching to recommendations, shoppers will gather all available information to make the most informed decision.  As a seller, one of the most effective recommendation tools you can use to reach your customers is video reviews. When a […]

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Sweepstakes Vs. Contests

Any idea that drums up interest in your business can qualify as a form of marketing. The challenge is figuring out which ideas actually work.  Giving something away is one tactic that can capture people’s attention and peak their interest in your business. While not every one of these people will become customers, you undoubtedly […]

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15 Black Friday Strategies to Crush 2021

As a business owner, it’s never too early to start planning for the holidays. There’s more competition than ever before, and it’s up to you to stand out from the other businesses who are selling like products. If you want to make 2021 a historic holiday season, you must utilize strategies that will help you […]

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Product Specific Review Requests to Collect More and Richer Content

Collecting content got easier.  We’re giving you more options to collect content and making it easier for your customers to share their experiences.  Display the content across your website and use it to influence your messaging. You can even hide private pieces of content from your displays. Road to collecting more content Custom Forms and […]

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What Are Sweepstakes?

Prize promotions are a great way to grow your brand, and they come in many forms, including lotteries, raffles, contests, and, of course, sweepstakes.  Each type of prize promotion involves its own set of legal regulations. It’s crucial to understand the meaning of sweepstakes and the rules that govern them.  Below, we cover everything you […]

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How To Create the Ideal Product Description Template

With over 25% of the global population buying items online, eCommerce stores and shops must have great product descriptions. However, knowing that you need an excellent product description and actually writing it are two different things. That’s why a product description template is essential for busy business owners who want to make their products stand […]

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How to Take Great Product Photos for eCommerce

A picture is worth a thousand words — and dollars. In eCommerce, a picture is your most powerful weapon. Pictures are the windows to your store, the most effective way to visualize the products to your visitors. No matter how well-written your copy is, visitors will judge your brand and products based on visual elements. […]

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12 Various Types of Emails to Drive Purchases and Increase Loyalty

Out of all marketing techniques, email has the best ROI. In fact, email marketing has an incredible 4,000% ROI — for every dollar you spend, you get $40 in return. The problem is, not everyone knows about email marketing, let alone the different types of email and how to use them. That’s why in this […]

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