How to Optimize Your eCommerce Store for SEO

How to Optimize Your eCommerce Store for SEO

Search engine optimization (SEO) is the process of improving a website’s online visibility and search ranking. This can be done by optimizing various factors, including the use of keywords, the website structure, and the quality of the content. By optimizing...
9 Tips to Creating Maximum Social Proof for Your Business

9 Tips to Creating Maximum Social Proof for Your Business

Making an informed purchase decision can be a difficult task, which is why many turn to product reviews. A BrightLocal study revealed that 88% of consumers trust online reviews just as much as personal recommendations. This is where social proof comes in; this concept...
The Difference Between Sweepstakes and Contests

The Difference Between Sweepstakes and Contests

Any idea that drums up interest in your business can qualify as a form of marketing. The challenge is figuring out which ideas actually work.  Giving something away is one tactic that can capture people’s attention and peak their interest in your business. While not...