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Business Reviews: The missing piece to your CRO strategy

Posted by Larry on November 9, 2016

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Business reviews boost conversion rates

If you aren’t actively collecting reviews for your business, you are doing yourself a disservice.

It’s one of the most high impact marketing tools at your disposal and it’s super easy and incredibly cheap to do. Why aren’t more people doing it? Simply put, they aren’t aware of the glowing benefits. The blog buzz is so heavily skewed currently towards general CRO (Conversion Rate Optimization) from a web design perspective that tons of businesses are losing sales by forgetting about reviews.

You can A/B test your landing pages until your eyes bleed for sub 1 percent changes… is that really worth the effort when you can easily boost it by 10+% with little effort?

Designers are focused on meticulously tweaking their font color, image size, and page layout like they’re performing brain surgery on a rat. They put in hundreds and hundreds of hours and apply all sorts of products and services to reach absolute psychological perfection that they miss sight of simpler methods.

 

There’s an easier way

You can boost your conversion rate by 10%+ with 1 thing: Reviews.

 

Benefit #1: Reviews act as a social signal. 88% of shoppers trust online reviews as much as personal recommendations. By showing potential buyers that past buyers loved their experience, you are guaranteed to boost their confidence in you.

 Conversion Boosting Trust Badge

 

Benefit #2: Reviews generate hype. Nothing is a better testimonial than a customer sharing their great experience with your store to their friends on social media.

Business Reviiews

 

Benefit #3: Reviews improve organic SEO. When someone Google’s your company: what do they find? I’ll tell you what you want them to find: A positive review profile showing gold stars directly in the search result, demonstrating immediate trust and legitimacy

Gold stars in google

Benefit #4: Reviews settle buyer fears. When faced with a landing page asking for personal information; many will bounce because they don’t feel comfortable. By placing something like a Trust Seal or Trust Badge on the page,  you instantly calm any major fears and put their minds at ease by showing that their fellow peers were satisfied with your service. Customers are much more likely to convert on a page featuring reviews.

 

The Bottom Line

You need to give reviews a try. It not only takes less work than traditional design and A/B oriented methods for conversion rate optomization, but it also improves your customer’s experience. They like to be heard, they like to know their opinions matter. Kill 2 birds with 1 stone by giving them a voice and increasing your conversion rate by displaying reviews directly on your site to potential customers.

 

Mandatory plug: TrustSpot is a free review collection and management service. We automatically collect reviews from your customers and make them easily displayable directly on  your site. You also get fantastic SEO benefits and gold stars in search results via rich snippets, plus much more.

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