It’s one of the most high impact marketing tools at your disposal and it’s super easy and incredibly cheap to do. Why aren’t more people doing it? Simply put, they aren’t aware of the glowing benefits. The blog buzz is so heavily skewed currently towards general CRO (Conversion Rate Optimization) from a web design perspective that tons of businesses are losing sales by forgetting about reviews.
You can A/B test your landing pages until your eyes bleed for sub 1 percent changes… is that really worth the effort when you can easily boost it by 10+% with little effort?
Designers are focused on meticulously tweaking their font color, image size, and page layout like they’re performing brain surgery on a rat. They put in hundreds and hundreds of hours and apply all sorts of products and services to reach absolute psychological perfection that they miss sight of simpler methods.
Mandatory plug: TrustSpot is a free review collection and management service. We automatically collect reviews from your customers and make them easily displayable directly on your site. You also get fantastic SEO benefits and gold stars in search results via rich snippets, plus much more.
Larry VanDenHandel is the Co-Founder and CTO of TrustSpot. TrustSpot is a reviews & ratings management platform for businesses.